OMRI Announces New Resources for Retailers and Distributors
(January 18, 2012) OMRI is launching a retail information campaign, with the goal of raising awareness of the OMRI seal and OMRI Listed® products within this important sector. The OMRI Retail Subscription offers access to materials and education about products for organics. All retail companies and services that sell fertilizers, pest control products, livestock feeds, and other organic inputs are eligible to participate. Retail subscribers will be easy to identify with special window stickers and materials, and are listed on the OMRI website at OMRI.org/where-to-buy.
OMRI is already the largest and most trusted name when it comes to input products for organics. Producers and certifying professionals worldwide look for the OMRI seal to verify that a product complies with U.S. organic standards, and is suitable for use in organic production. Now retail consumers and home gardeners can learn about the OMRI seal from knowledgeable retailers who subscribe to OMRI's professional information service. OMRI is an independent, nonprofit third-party reviewer, accredited under ISO Guide 65 to list products for organic use under the USDA National Organic Program.
OMRI Subscription for Retailers
Our goal is to reach every retailer who offers products for organic gardening, lawn care, and agriculture, to build their knowledge about OMRI, and to encourage them to subscribe to receive OMRI's updates and technical information. Visit OMRI.org/retail to learn more about the program and to purchase a subscription.
The retail and distributor subscription includes:
- Welcome email with subscriber tutorial
- 12 months of access to OMRI.org online resources
- The printed OMRI Generic Materials List©, for easy reference
- OMRI Products List© and Quarterly Supplement, delivered to your door or email box
- Quarterly Materials Review newsletter, packed with the latest information
- Access to library of downloadable point-of-purchase and training materials
- OMRI Subscriber door decal
- Online listing at OMRI.org/where-to-buy
- Phone and email question support for your staff
For a limited time, OMRI is offering Retail Subscriptions at a special introductory price. Through May 1, 2012, retailers purchasing subscriptions pay $129/year for an OMRI subscription with one location listing. Additional location listings start at just $99/year.
OMRI.org/retail, OMRI.org/where-to-buy - Our new web pages
Retailers with OMRI subscriptions will show their customers a true commitment to providing knowledgeable products and services for consumers interested in organics. OMRI's "Where to Buy" web page lists all subscribing retail outlets and distributors, including hardware and home and garden stores, mail order outlets, nurseries, commercial distributors, and even service providers such as landscape contractors. OMRI offers additional support to these subscribers with the new web pages, and looks forward to directing trade and consumer media to this page from our concerted media outreach program.
For more information contact:
Amy Bradsher, Marketing Manager, firstname.lastname@example.org, (541) 343-7600 x.106
Founded in 1997, the Organic Materials Review Institute (OMRI) provides organic certifiers, growers, manufacturers, and suppliers an independent review of products intended for use in certified organic production, handling, and processing. OMRI reviews input products to determine compliance with the National Organic Standards. Acceptable products are OMRI Listed® and appear on the OMRI Products List. OMRI also provides subscribers and certifiers guidance on the acceptability of various material inputs in general under the National Organic Program.